The Viveve Treatment

Vaginal Rejuvenation

Viveve logo

The Viveve™ treatment (formerly known as Geneveve) by Viveve-medical is ideal for all pre-menopausal women who suffer from vaginal laxity (looseness of the vaginal tissue), decreased sexual function and/or stress urinary incontinence. The Viveve™ treatment is a pain free, quick and effective treatment, and requires no anaesthetic. It is a safe, comfortable and non-surgical option. Read on to find out if this treatment could be right for you.

What is vaginal laxity?

Vaginal laxity is a looseness of the vaginal canal, often caused by pregnancy and child birth. The tissue in the vagina stretches during childbirth and for some women, it does not return to its former condition. This can lead to urinary incontinence, and/or decreased sexual function and satisfaction. Personal relationships can also suffer due to the decline in sexual function. Vaginal laxity can have a big impact on a woman’s happiness and wellbeing. You may notice symptoms such as:

  • Tampons slipping or not fitting as snugly
  • Air passing from the vagina
  • Decreased arousal or physical sensation during intercourse
  • Changes in the strength of, or ability to reach, orgasm
  • Lower self-confidence or sexual self-image
  • Stress urinary incontinence (SUI)

What is stress urinary incontinence?

Stress urinary incontinence is when urine leaks when the bladder is under pressure; for example, when you cough, laugh, jump or run. It is a very common problem, and is also more likely to occur with increasing age. For women with urinary incontinence, the thought of bouncing on a trampoline or running for the bus fills them with dread!

What is the Viveve™ treatment and how does it work?

The Viveve™ treatment is a non-surgical treatment. It is an effective treatment for both vaginal laxity and stress urinary incontinence. It works by using radiofrequency waves (RF) to stimulate the tissue in the vagina. Just like skin, vaginal tissue is made up of collagen fibres. During childbirth these tissues can overstretch, which damages the collagen. This process can also occur naturally as we age. The RF energy used in Viveve encourages natural collagen production, which tightens and strengthens the tissue. RF has been used safely for medical treatments for over 75 years.


The RF is delivered by a small probe inserted into the vagina. No anaesthetic is required. Patients have described it as a tingling or hot or cold sensation. In this short video, Dr. Mayoni shows the probe so and you can see how small it is:


Treatment takes just 30 minutes, and you need only one treatment to get results. Another benefit is that there is no downtime: you can get straight back to work and exercise immediately after the treatment. However please note that you should not use tampons or have intercourse for 48 hours afterwards.

How quickly can I expect to see results?

You can expect to see results from around 30 days post-treatment, as the collagen begins to generate. Studies have shown an initial rebuilding in collagen production followed by a slower sustained effect. The best results are obtained around 90 days post-treatment. Women in these studies reported an improved level of sensation, arousal, lubrication and orgasm, as well as improvement in the symptoms of stress urinary incontinence (SUI).

One study showed that 90% of women treated had a significant, sustained tightening for 12 months post-treatment. The benefits from just one treatment last for at least 12 months.

Who can benefit from the Viveve™ treatment?

Geneveve is suitable for anyone over the age of 18, and new mothers at least six months post-delivery and/or post-nursing.

Who is Viveve™ not suitable for?

The Viveve™ treatment is not an option if you have any form of implantable electrical device such as a pacemaker or automated implantable cardioverter-defibrillator (AICD). Other contraindications, such as pregnancy and planned pregnancies, will be discussed at your initial consultation.

What are people saying about the Viveve™ treatment?

These are testimonials from two of our clients:

“The procedure is so straightforward and totally pain-free. Dr Mayoni put me at ease and the whole process took around half an hour. I had no pain or discomfort afterward and no downtime was needed.” (KO, 42)

“[…] Results really are confidence boosting, especially for those of us not in very long term relationships, and the internal results also turn back the clock” (RS, 48)

Top blogger The Slummy Single Mummy also visited The Clinic for the Viveve treatment (formerly known as Geneveve by Viveve), and posted a review of her experience on her website. You can read it in full by clicking here.

How do I find out more?

The first step is to book in for a confidential consultation with Dr. Mayoni. Dr. Mayoni specialised in colorectal and pelvic floor surgery in her early career, and spent three years researching incontinence in women. She understands what a sensitive topic this is, and that it can be difficult to talk about. You can rest assured that it is nothing to feel embarrassed about: there is nothing weird or abnormal about this problem and you are not alone. A private consultation with Dr. Mayoni will allow you to talk through the details of the treatment and find out if it’s right for you. You can book in for a 45-minute Viveve consultation, priced at £50.00, by calling us on 020 8699 9496, or email .

The Viveve treatment is already well-established around the world. You can find out more about it by visiting the official Viveve website here:

or watch the official Viveve video below (please note that this video contains frank discussion about intimate relationships and incontinence):